Resources
We’ve listed the main advertising codes that apply to each product category,
together with some useful guidance and additional resources.
Advertising of Medicines
The Blue Guide Advertising and Promotion of Medicines in the UK
(Published by MHRA)
Advertising of Medical Devices
PAGB Medical Devices Consumer Code
(Applies to PAGB members only)
Food Advertising
Guidance on Nutrition and Health Claims on Foods
(Published by the Dept. of Health and Social Care)
Advertising of OTC Medicines
PAGB Consumer Code for Medicines
Code of practice for advertising over-the-counter medicines which are subject to a marketing authorisation or traditional herbal medicines registration. (Applies to PAGB members only)
Advertising of OTC Medicines
PAGB Professional Code for Medicines
Code of practice for advertising over-the-counter medicines which are subject to a marketing authorisation or traditional herbal medicines registration. (Applies to PAGB members only)
General Advertising
UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing
(The CAP Code)