Our ServicesCreative & Communications Agencies

Creative and communications agencies play a pivotal role in developing advertising and promotional materials on behalf of client companies.  Within the consumer healthcare sector, materials usually require approval by the client’s internal advertising review team, and some require additional approval from external bodies such as PAGB, Clearcast or Radiocentre. Unfortunately, without specialist input during the developmental stage, concepts can run into trouble during the review and approval process.  

AdverCheck provides expert advice at all stages of advertising development to keep materials on track. Our team will identify potential issues with concepts, determine whether specific claims are supportable, and advise on technical aspects of the advertising codes. We can also provide specialist training to agency staff and offer “hands-on” support for interactions with Clearcast.

We recognise that many agencies will not have their own specialist medical or regulatory resource, and usually have limited access to specialist departments within client companies. AdverCheck can, therefore, be retained to provide specialist advice whenever you need it.  

Here’s how AdverCheck can support your team in creating materials that are right first time:

  • Advice on advertising codes and compliance 

  • Copy planning advice

  • Review of, and advice on, draft promotional materials
  • Support for Clearcast and Radiocentre submissions
  • Training

Interested in our services? Please get in touch.

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