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Our ClientsCreative & Communications Agencies

Creative and communications agencies play a crucial role in developing promotional and other materials for client companies. In the consumer healthcare sector, these materials typically require review and approval by the client’s medical and/or regulatory teams to ensure compliance with relevant advertising codes and guidelines. Some materials may also need clearance from external bodies such as PAGB, Clearcast, or Radiocentre. Without specialist input during the copy development stage, concepts can encounter issues during review, leading to delays, rework, and increased costs. AdverCheck can help prevent these challenges by supporting the development of materials that are credible, referenced, and compliant, while also facilitating the copy review process—ensuring high-quality materials are developed and approved with maximum efficiency.

Lack of in-house expertise?

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Too many review cycles?

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Struggling with source documents & referencing?

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Bespoke training & guidance

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Need help generating or supporting claims?

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Lack of in-house expertise?

We know that many agencies do not have dedicated medical or regulatory specialists and may have limited access to client resources. Our flexible support bridges this gap, giving you timely expert advice exactly when you need it. We can provide ad hoc assistance or be retained to provide ongoing support whenever you
need it.

Our team can identify potential issues at the concept stage, assess whether specific claims are supportable, and advise on the technical requirements of the advertising codes. We also offer specialist training for agency staff and provide hands-on support for interactions with external review bodies such as Clearcast.

Too many review cycles?

Sometimes, materials go through multiple review cycles before being approved by the client. This uses up valuable time and resources for both the agency and the client, sometimes resulting in additional costs and delayed publication. AdverCheck can help by:

  • analysing the causes for the additional review cycles 
  • producing bespoke guidance 
  • delivering customised training 
  • reviewing concepts / draft materials before submission to the client.
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Struggling with source documents & referencing?

Producing materials on health and medical topics requires reliable sources and accurate referencing. Our team can help you by:

  • advising on the level of referencing required for materials aimed at different audiences 
  • identifying suitable source documents and references 
  • referencing materials that you have written.

Bespoke training & guidance

AdverCheck can provide training and bespoke guidance on topics such as:

  • how to work effectively with the client’s medical and regulatory teams 
  • how to produce compliant health-related content 
  • how to reduce the number of review cycles 
  • how to reference draft materials.

Need help generating or supporting claims?

Our experienced team combines an expert knowledge of the advertising codes with a deep understanding of the data needed to substantiate claims. Drawing on this expertise, AdverCheck can identify relevant studies and interpret complex data to develop robust, compliant claims that transform your consumer insights into persuasive messaging.

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Here’s how AdverCheck can support your team in creating materials that are right first time:

  • Access to regulatory & medical expertise

  • Bespoke training & guidance

  • Claims generation – data
    interpretation & substantiation

  • Advice on advertising codes & compliance

  • Assistance in getting your
    copy approved faster
  • Assistance with referencing

  • Review of concepts & draft materials

  • Support for Clearcast &
    Radiocentre submissions