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Our ServicesWebsite Check

Is your website keeping up with evolving guidance and latest evidence? AdverCheck can review your content, highlight risks, and guide you on next steps.

Does your brand website
need a health check?

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Does your website promote services that involve prescription-only medicines?

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Does your brand website need a health check?

Websites often accumulate a substantial amount of copy over time, with new sections added as products and services evolve. However, depending on the product categories you are advertising, the guidance on permitted claims, or the evidence to support those claims, may have moved on since the material was last reviewed. Ensuring your website remains compliant can feel like an overwhelming task.

AdverCheck can take this burden off your hands. We review your existing website content, identify potential compliance issues, and, where required, propose alternative wording to help you promote your products effectively, whilst meeting the regulatory requirements.

Does your website promote services that involve prescription-only medicines?

Websites for pharmacies, online clinics, and telehealth providers offering prescription-only medicines (POMs) are now subject to an unprecedented level of monitoring. Online content, including websites, social media and banner advertising are required to comply with the requirements of:

  • The Human Medicines Regulations, 2012 
  • The Blue Guide (published by the Medicines and Healthcare Products Regulatory Agency, MHRA) 
  • The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and accompanying guidance.

If you’re concerned your website might not meet the regulatory requirements, AdverCheck can perform a comprehensive website review. We’ll assess your current content, flag areas of non-compliance, and recommend changes to reduce the risk of complaints, sanctions, or reputational damage.