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Our ServicesMentoring for New Copy Reviewers

We understand that developing skilled copy reviewers isn’t easy. AdverCheck can do the hard work for you.

Do you need to train a team
member to do copy review?

How does AdverCheck mentor new reviewers?

Do you need to train a team member to do copy review?

Training a new team member to become a skilled copy reviewer can be a complex and time-consuming process. New staff need to develop:

  • a good working knowledge of the relevant codes of practice and applicable guidance
  • an in-depth understanding of the brands they are supporting 
  • the practical skills required to review and approve promotional materials.

How does AdverCheck mentor new reviewers?

AdverCheck offers a unique on-the-job mentoring service to train new copy reviewers. At the start, we take the lead by reviewing copy, with your new team member observing the process and asking questions to deepen their understanding. Gradually, we shift responsibility to the trainee, guiding them as they take on more of the review work themselves. We provide constructive feedback, highlight areas for improvement, and answer their questions every step of the way.

By the end of the process, your new reviewer will have the skills and confidence to manage copy review independently. This approach not only equips your staff with practical skills but also saves you valuable time and ensures that your copy is reviewed to a high standard throughout their training.