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What do our
clients say about us?

“We used AdverCheck to support our business with copy approval during periods of change within the team.

They provided an excellent copy approval service with consistently high-quality feedback and approvals across a broad range of our consumer healthcare products. They were very easy to work with – taking the time to understand our company, what we needed of them and established ways of working which suited our needs and team’s availability.

Their incredible depth of knowledge with regards to the rules & regulations relating to the advertising and promotion of consumer healthcare products allowed them to get up to speed very quickly and provide a very high standard of work.

In addition to copy approval, they also provided a mentoring service to a member of the team who was new to copy review. During this time AdverCheck provided excellent support and high-quality training giving our new starter a solid introduction to copy approval.”

Helen Player, Senior Regulatory Manager Advertising & Promotion

“Our experience with AdverCheck was exceptional from start to finish. The team demonstrated a high level of professionalism, deep understanding of the regulatory landscape, and added a valuable commercial lens to their advice. They were clear on scope, delivered on time, and provided detailed documentation explaining their recommendations. 

We appreciated their pragmatic approach – not just sticking to the SOW but offering support beyond it and always focused on delivering high-quality outcomes. They were upfront about their capability as a small business, and always clear on where additional input might be needed. 

We were recommended AdverCheck by a trusted contact, initially engaged them for a product switch evaluation, and were impressed enough to bring them in again for claim development. 

Highly recommend the team and plan to work with them again.”

Project Manager of a European pharmaceutical company

“AdverCheck have supported us in managing a one-off innovation initiative which generated a very high volume of copy. We would not have been able to cover this incremental work with our in-house resource alone, so their help has been invaluable. James and Lucy are extremely knowledgeable on OTC medicines, the applicable advertising regulations and codes of practice and as such we have complete confidence in them. They are responsive, available and can’t do enough to help.”

Medical Director of a leading UK consumer healthcare company

“I have worked with AdverCheck across multiple complex projects, including reclassification preparation, MHRA scientific advice meetings, and the generation, justification, and approval of claims through PAGB.

AdverCheck bring exceptional diligence and depth of knowledge to their work. They are highly detailed, technically rigorous, and very effective at engaging with regulators. They are willing to challenge and push for the best possible outcome while remaining credible and compliant.

This approach has repeatedly delivered successful outcomes. AdverCheck are a company I trust on high-stakes projects where accuracy, evidence, and clinical judgement truly matter.”

Alex Trehane, former Chief Operating Officer, Maxwellia