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Privacy Policy

AdverCheck (referred to as “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website, contact us, or use our services.

  1. Information we collect

We may collect the following types of personal data when you interact with us:

  • Contact information: name, email address, phone number, and any other details you provide via our contact form, email, or telephone.
  • Technical data: IP address, browser type, and other details collected through cookies when you visit our website (see section 7 on cookies).
  • Message content: any information you include in your inquiries or messages.
  1. How we use your information

We use your personal data for the following purposes:

  • To respond to your inquiries and provide the services you request.
  • To improve our website, services, and user experience.
  • To comply with legal obligations or regulatory requirements.
  1. Legal basis for processing

We process your personal data under the following legal bases:

  • Consent: when you submit our contact form or otherwise provide your information.
  • Legitimate Interests: to improve our services and maintain website security.
  • Legal obligations: to comply with applicable laws and regulations.
  1. How we store and protect your data

Your data is stored securely on our systems and protected against unauthorised access, alteration, or disclosure. We use appropriate technical and organisational measures to safeguard your personal information.

  1. Data retention

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations. For example:

  • Contact form submissions will be retained for up to 12 months unless needed for ongoing business.
  1. Sharing your data

We do not share your personal data with third parties except:

  • Where required by law or regulatory authorities.
  • When necessary to protect our legal rights or enforce our terms of service.
  1. Cookies and tracking

We use cookies to enhance your browsing experience and track website performance. Cookies are small text files stored on your device. The types of cookies we use include:

  • Essential cookies: required for the functioning of our website.
  • Analytics cookies: provided by Google Analytics to track website usage and improve our services.

You can manage your cookie preferences through your browser settings. For more details, see our Cookie Policy.

  1. Your rights

Under GDPR, you have the following rights:

  • Access: request a copy of the personal data we hold about you.
  • Correction: request corrections to any inaccurate or incomplete data.
  • Deletion: request the deletion of your data in certain circumstances.
  • Objection: object to processing based on legitimate interests.
  • Data portability: request data portability in the limited circumstances set out in the UK GDPR.

To exercise your rights, please contact us at info@advercheck.co.uk.

  1. Third-party links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party sites.

  1. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please email us at info@advercheck.co.uk

  1. Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Effective date: 12-2-26