Our ClientsConsumer Healthcare Companies

Need help with copy review?

AdverCheck recognises that creating successful advertising in a highly regulated environment is challenging. The responsibility for ensuring that promotional materials comply with relevant legislation, guidance and codes of practice usually falls to internal medical or regulatory teams. However, competing demands result in these specialist functions being over-stretched and finding cover for periods of increased demand or staff absence is difficult.

We review and approve promotional materials intended for consumers, healthcare professionals
and trade for:

• over-the-counter (OTC) medicines
• self-care medical devices
• health-related cosmetics
• food supplements
• weight loss services
• clinics and telehealth providers, including those offering prescription-only medicines (POMs).

Whether you need support for a one-off campaign, short-term cover during busy periods, or ongoing assistance for specific brands or categories, our team can help. We offer separate medical and regulatory reviews or a single, combined review. If you’re considering outsourcing all advertising review, we can provide a fully outsourced review and approval service.

As PAGB associate members, we can manage the interface with PAGB’s Copy Clearance Team. We are also experienced in working with Clearcast and Radiocentre.

Looking to train a new copy reviewer?

Training a new team member to become a skilled copy reviewer is time-consuming. Our team offers a specialist mentoring service. We will help your new starters to develop their review skills, working alongside them as they get to grips with the various requirements of the advertising codes. Your copy will be reviewed as part of the mentoring process.

Want help generating or supporting claims?

AdverCheck has a detailed understanding of the data required to support claims, and our team is highly skilled in identifying and interpreting data to create robust, impactful messaging. Drawing on your consumer insights, we can use available data to develop powerful claims that fully comply with the advertising codes.

Want to reduce copy lead times?

Do you need to update your in-house copy review process? AdverCheck is experienced in helping companies to reduce lead times and optimise workflows. We provide tailored advice on ways of working, develop bespoke guidance and standard operating procedures (SOPs) and deliver training on good copy review practices.

Need help with portfolio planning?

Whether it’s an OTC medicine, self-care medical device, or food supplement, extending your portfolio through a new product launch requires careful planning. AdverCheck can support you from the ideation stage, helping you weigh the pros and cons of each option, plan the easiest route to market, and identify opportunities to differentiate your product from competitors through evidence-based claims.

Considering a POM-to-P switch?

AdverCheck provides expert support for medicines reclassification, including POM-to-P switches. Please click here to see how we can support companies with medicines reclassification.