Resources

We’ve listed the main advertising codes that apply to each product category,
together with some useful guidance and additional resources.

Advertising of Medicines

The Blue Guide Advertising and Promotion of Medicines in the UK

(Published by MHRA)
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Advertising of Medical Devices

PAGB Medical Devices Consumer Code

(Applies to PAGB members only)
View
Food Advertising

Guidance on Nutrition and Health Claims on Foods

(Published by the Dept. of Health and Social Care)
View
Advertising of OTC Medicines

PAGB Consumer Code for Medicines

Code of practice for advertising over-the-counter medicines which are subject to a marketing authorisation or traditional herbal medicines registration. (Applies to PAGB members only)
View
Advertising of OTC Medicines

PAGB Professional Code for Medicines

Code of practice for advertising over-the-counter medicines which are subject to a marketing authorisation or traditional herbal medicines registration. (Applies to PAGB members only)
View
Food Advertising

Great Britain Nutrition and Health Claims Register

View
Food Advertising

EU Register of Nutrition and Health Claims

View
General Advertising

UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing

(The CAP Code)
View
General Advertising

The UK Code of Broadcast Advertising

(The BCAP Code)
View
Borderline Products

A Guide to What is a Medicinal Product

(Published by MHRA)
View

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