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Our ServicesClaims Development

Product claims are a cornerstone of consumer healthcare marketing. Successful claims reflect consumer insights, differentiate products from competitors, and make the best use of the available evidence. Compelling consumer-focused claims have the power to build trust and influence purchasing decisions.

What makes AdverCheck the right partner for claims development?

How do we develop
successful claims?

What makes AdverCheck the right partner for claims development?

AdverCheck is passionate about developing claims for consumer healthcare products, including over-the-counter (OTC) medicines, self-care medical devices and health-related cosmetics. Our experience with the advertising codes, combined with an expert knowledge of data interpretation, makes us uniquely placed to support your team in developing impactful, approvable claims.

Depending on the data available, we can develop claims based on:

  • speed of action 
  • effectiveness 
  • duration of effect 
  • strength 
  • tolerability.

How do we develop successful claims?

We begin by collaborating with your team to understand the key consumer insights and the types of claims you want to create. Once we have clarity on your goals, we assess the available data. We can work with your existing data or help you identify published clinical trials, relevant to your products, that you may not be aware of.

If you are looking to build new claims but lack existing evidence, our team can guide you through the process. We can help you understand the type of data required and propose designs for both clinical trials and real-world evidence (RWE) studies to support your claims.