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Our ServicesPortfolio Planning

When planning a new product launch, it’s essential to get the right input as early as possible. Whether you’re a new company preparing for your first launch or an established brand exploring a line extension, understanding your options, navigating the route to market, and knowing which claims you can make are key to a successful and timely launch.

What type of product
can meet the brief?

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What claims could your product make?

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What type of product can meet the brief?

You probably already know the therapeutic area and target audience—but have you considered the different legal classifications your product could take?

Depending on your brief, a range of product types could meet your objectives, including an OTC medicine, self-care medical device, food supplement, cosmetic, or traditional herbal medicine (THM). At the ideation stage, we can guide you through the options, explain the pros and cons of each, and help you plan the most effective route to market.

What claims could your product make?

The claims you can make for a product depend on its legal classification and the supporting data available. We can advise on the types of claims that could be made in principle and review your existing data to identify the most effective positioning, including opportunities for differentiated claims.

Drawing on our in-depth knowledge of advertising codes and expertise in data interpretation, we can develop claims to support your launch campaign. Where internal clinical data is limited, we can search the published literature to identify evidence that can be used to create and substantiate new claims.